Today I experienced a phenomenon that I didn’t really anticipate. Today I felt like a rookie.
For so long, I’ve kind of been the go-to gal for various things. At school, I was the go-to gal on my team for my capstone course because I was the account exec for our client. So everyone came to me. At work, servers would come to me if they didn’t know how to ring up a drink, or they couldn’t think of what high-end scotches we had, etc. They came to me, because I knew. And I was nice about it. My first week at the internship, there was a lot of learning going on, and I felt pretty awesome at the end of every day.
Today I felt like a rookie.
Today, I was asked to pitch various social media outlets. That was the task at hand. No real direction, which left it totally open to my interpretation. So my first inclination was to reach out to my Twitter network and see if my big-players would send out a tweet or two next week on my behalf. That didn’t go over well. My approach was to ask them casually if they would reach out to their network. Five out of seven didn’t respond, and the two that did, one told me it was an odd request. So I backed off that approach as fast as I started it.
That’s the thing, it’s all about learning. Do I have a solid network? Yes (still growing, but solid). Is it appropriate to ask them casually if they’ll reach out? No. If (and the key word in this sentence is “if”) it is appropriate, then I need to do it like I would anyone else. Formally. But not too formal. These people don’t have to write anything. They’re in social because they want to be. A wise man told me I need to add value.
So I did. Well, I tried. We’ll see how it goes.
This whole experience is new. Yes. As far as the social media stuff goes, I’m honored that people in the office are asking for my point of view, let alone listening to it. It’s awesome. So I guess when I had my little “oh my god this is not the way to do this” moment, I felt like a rookie. But it woke me up.
So that’s the new balance I’m trying to find. I know I’m not a know-it-all. That being said, I appreciate people coming to me with questions about social. I just hope that when I don’t know an answer, they remember that this is my first agency rodeo, and I’m still learning too. I just really don’t want to let anyone down.
I’ll cross that bridge when I get to it. Until then, I’ll keep on keepin’ on.