join the unfiltered family.

Around here, we don’t drink the kool-aid.

We only drink TRUTH JUICE, freshly squeezed, straight to your inbox.

Adios, cubicle nation.

Okay, so at my first job-job I had my own office which is totally unheard of in the agency world, from what I understand. I had a door that closed and everything. Two chairs in front of my desk so people could come see me and have meetings and all that jazz.

Here in Austin, everything is open, we all sit at desks that are bunched up into groups of four.

So I guess I’m not actually saying goodbye to the cubicle nation, seeing as how I’ve never actually worked in a cubicle.

A look at where I started… my office slash storage unit at my first job. Yay for crinkle paper (that’s what’s in the big boxes) for client product mailers!

Crinkle paper. Boxes to be folded. Awesomesauce.

Zoom in on my cutesy pictures and stuff, making it feel homey.

This grew to be better than a shrine to Misty and Ben, pinky swear.

This is what happens at WCG if you don’t do your TPS reports in time (or you know, analytics reports). Courtesy of the one and only Greg Matthews.


Boxed in. A common prank at WCG Austin.

My set up in Austin:

Yes, that is a venti iced Americano.

Everything got better when Aviator Duck got here:

Aviator Duck, snuggled up next to the Wienermobile.

I mentioned before that Chicagoland Skydiving Center is my first client of sorts, as I’m a contractor, not an employee. I’m working with them on a full-time basis, but over the next year or so, I’ll be working on starting my own company, 3Ring Media, which will cover a bunch of stuff.

Right now, it’s an LLC that I’ve filed and have paperwork for. πŸ™‚ Eventually, I’ll get a logo designed, a website built, a business plan put together and I’ll start taking additional clients. If I don’t suck, hopefully that will include skydiving coaching, some social/digital/emerging media consulting (education vs. execution) for smaller businesses, working with young pros on getting their resumes up to snuff, etc.Β This is all in it’s embryo stage, but I’m excited to be self-employed and carving a career path that allows me to live a lifestyle that will be rich and fulfilling and can shift and change as my interests do.

And with that, my office could look like any of the following:


Chicagoland Skydiving Center, from the best angle possible. :)

Since we’re only living in Illinois April – November during skydiving season, my winter office could be here:

See the little tiki huts in the background? Yeah, there's wifi here. Skydive City in Zephyrhills, Florida

Or possibly here:

Samara Beach in Costa Rica

So here’s to the next chapter! Weeeeeeee!

And I’ll leave you with a little love from Ms. Summer



Comments on this entry are closed.

  • ldubs

    Watch out….hug coming in 7 minutes. -ldubs.

  • I don’t know why it is, but I’m always fascinated by people’s cube/office photos and desktop screenshots! That’s probably weird, huh? And I’m sure that makes me a geek.

    But I think you can tell a lot about a person by their workspace. Any you my pretty, your new workspace fits you perfectly! Lots of luck to you on the new company…but something tells me you won’t need luck. You’re going to do just great.

  • Angela Ten Clay

    I totally have that same sign next to my computer at work about life and doing what you love. πŸ™‚ You go girl! Can’t wait to hear more about your own biz and how everything works out. So proud of you and the steps you are taking to fulfill what you are passionate about.

  • Best calendar invite ever. You rock my socks, LDubs.

  • Thank you for the kind words, my friend. The new company is a work in progress… should be an exciting journey!

  • Definitely in no rush on the whole biz thing… I’ll have my hands full with CSC and PROskydiving, but I’m excited to see where it all goes. Taking this one slow, want to make sure I do everything right now so I’m not backtracking later!

    Thanks for the kind words!!

  • As a cubicle dweller myself, let me first say that you are SO LUCKY. Cubicles are terrible and mine is straight out of 1983. You have lots of exciting new things on the horizon, Sydney! Looking forward to following your next chapter… from my cubicle. πŸ™‚

  • Angela Ten Clay

    Yes you will! You’ll be a busy girl, as always (but that’s what I expect from you :)). Regardless of when it happens, can’t wait to read up everything and keep up with you!

  • You are going to rock it Sydney!! What a great plan!!!

  • Well I’m honored to have you here following along, regardless of where you’re reading from. Thanks for being here and thanks for the kind words, Laurie.

  • Thank you Jamie, looking forward to what happens next!

  • Sydney is a fantastic example of making your own luck. Anything else is just an excuse.

  • So happy for you, Sydney! I can only imagine the excitement you’re feeling as you look at the blank canvas ahead of you.

    Actually, I know that feeling. It happened to me when I came home after graduation and realized I didn’t want to join cubicle nation. Best feeling ever.

    I love how you’ve already thought about the various potential avenues your company could dip into. I’m a big fan of this type of thinking, as it’s how I think. I have multiple interests and the name of the game is creating a way for each interest to generate a portion of your overall revenue.

    Keep up the great work!

  • You are a rock-star (and I mean don’t mean rock star in the douchey “expert”/”guru” way). As someone who’s followed a very similar path of self-discovery over the past couple years, it’s been exciting to see the twists and turns you’ve taken to end up where you are right now. Here’s to the next chapter!

  • Suddenly, the cryptic email about LLC and 3 Ring makes sense.

    Congratulations. Proud is an overused word. But I’ll use it anyway. I’m proud of you. Not because you’re starting a business, but because you’re figuring out what kind of life you want to have.

    In celebration, we will find a six-pack, held together by those old-school plastic rings. We will split said six pack. Then I will cut said plastic rings in half, so we can each have three.

    Well done.

  • Thanks for the kind words, Tim! I’m super stoked about the whole thing, really. And I really think this is going to be the best route for me, because as you know, my interests change, quite rapidly, actually. This route allows that to happen without pissing anyone off in the process. I can shape and mold my company to my interests, to causes I’m passionate about, and make time for the things that keep me happy, in locations that keep me on my toes.

    LOVE IT.

    Thanks for being here! Definitely looking forward to catching up at some events in the city once I’m all settled in (likely after SXSW).

  • I have to say, I have a whole new appreciation for you and for your drive and your story. When I was in my 9-5 life, I couldn’t fully grasp your outlook on life and your way of thinking but I’m TOTALLY on board with it now. It’s fun to go back and re-read your posts with my new rose-colored-entrepreneur glasses and understand and connect with your writing on that level, not just on a “holy shit our life paths are a little too similar” kind of way.

    Thanks for being here, Matt. Looking forward to chatting with you and the Proof team very soon!

  • This comment makes my life sparkle. And that’s really all I got. I cannot WAIT to see you guys in Austin and, once we get back and I’m all settled down in the country, make regular trips back to the city for coffee and/or lunch and mentorly shenanigans.

    Seriously – this comment wins the Internet. Thank you for being here, even though the path has taken so many turns as of late. Glad to know I can keep you in my mentoring arsenal. πŸ˜‰

  • Thanks, Sydney. That means a lot. I can’t wait to catch up and talk through everything. Chicago just got a little better with you back in town!

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