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This is a story all about how (... not Fresh Prince-style, but kinda) the Four Seasons is excellent at what they do, offline and online. I'm a sucker for a consistent brand experience. Think, Chipotle for food, and Southwest Airlines, JetBlue, and Norwegian Cruise lines to name a few excellent travel experiences as of late continue reading...

Brand Haiku: Chipotle

A little back story: I used to be a student brand manager for Chipotle at USF. The other day, I ventured in for my usual: a chicken salad with black beans, veggies, corn salsa, regular salsa, cheese and guac, with sour cream on the side. Everyone and their mom says that Chipotle is horrible for continue reading...