join the unfiltered family.

Around here, we don’t drink the kool-aid.

We only drink TRUTH JUICE, freshly squeezed, straight to your inbox.

Unicorn for Hire

UFHsuUnicorn for hire sounds pretty ridiculous, I know. But here’s the deal: it’s taken me 30+ years to own my status as a unicorn, and as many years of developing my skills in order to make magic happen all over the place.

How We Can Jam Together

If you (or the people you serve) are tired of feeling dirty after reading sales page copy, if your marketing efforts aren’t delivering results, if you LITERALLY CAN’T EVEN when it comes to wrapping your head around what a marketing strategy or product launch should look like, I have good news. I could talk about this stuff all day and I L-O-V-E these topics. I would love to help you out!

Unfiltered Communities

“Sydney, are you on Facebook all day?” is a question I’ve been fielding for the better part of a decade now. And the answer is yes, yes I am. I have generated thousands on thousands of dollars in revenue for various brands, simply by facilitating Facebook groups. Turns out, people (myself included) like being part of something, being supported, and having a place to connect with like-minded folks. Tell me that’s not worth your time.

Unfiltered Copywriting

When we jam together on your copy, it’s more than me taking a look at what you’ve got and sending you feedback. We’re going to spend some quality time together so I can really get to know you, what you love, what makes you tick, and why you’re so fired up about what you’re selling.

Sydney is the only person I want for our copywriting needs. She just “gets” our brand voice and her wordsmithing helped take us to an entirely new level. Sydney is an incredible writer with a clear understanding of what endears a brand to its customers.

Unfiltered Marketing Strategy

I’ve been in the agency world, brand-side, and I’ve run marketing for my own company and clients all by my pretty little self. That combination of experience lends a unique viewpoint and a very particular set of skills. I can manage the clients, I can manage the agencies, and I can manage myself. High five for the trifecta!

Unfiltered Product Launch Strategy

Launching a product is no easy task. Creating whatever you’re selling is most of the battle, but how do you bring that product or service to market? I love working with individuals/businesses from the ground up – from developing the brand, to the marketing strategy, to the actual launch of the product and beyond – and the entire process from start to finish is as close to having kids as I’ll ever get.

Unfiltered Travel

The picture above was from a trip I took with NCL – this Unicorn was hard at work at Sapphire Beach in St. Thomas. When we work together, I provide ’round-the-clock real-time updates (internet connection permitting) through multiple platforms, and generate massive results for your brand across several timezones. I am available for sponsored trips, social media takeovers, guest posting, and brand advocacy.

We thought our social program was robust until Sydney came along. Very quickly and efficiently, we were able to raise the social footprint of our luxury cruise travel clients by 30 to 45%, literally overnight.  On a 10-day at-sea event for Azamara Club Cruises, we generated more than 48 million impressions on a variety of social platforms. Sydney’s direct and to-the-point demeanor made quick work of efficiently increasing results, which were quickly converted to sales. 

Ready? Let’s do this!

If you’re looking for someone to serve some #TruthJuice on the topics above via a panel discussion at your event, in an article, on a podcast, hit me up!

I’m not currently taking clients, but I’m always down to help a sister/brother out who needs a hand/wants to chat.